The Role Explained

What Does an Agile Coach Do?

An Agile coach is a senior practitioner who guides organizations, teams, and leaders through the adoption of Agile principles and scaled frameworks such as SAFe, LeSS, or Scrum@Scale — operating at the program, portfolio, or enterprise level.

Unlike a Scrum Master — who facilitates ceremonies and removes impediments for a single team — an Agile coach works across multiple teams, release trains, or the entire organization. Their responsibilities include:

  • Coaching leadership teams on servant leadership and Lean-Agile mindset
  • Facilitating Program Increment (PI) Planning across multiple Agile Release Trains
  • Identifying and resolving systemic impediments that block value delivery
  • Measuring transformation progress using flow metrics and business outcomes
  • Building internal coaching capability so organizations can sustain improvement independently

ICON Agility's coaches hold SPCT, SPC, or equivalent credentials, with an average of 11 years of Agile experience and 7 years of tenure with ICON — ensuring you work with practitioners who have guided real transformations, not just theorists.

Our People

Cultural Transformation Artists

ICON Coaches are technical experts who also know how to change culture. They roll up their sleeves, work alongside client teams, and leave organizations capable of sustaining improvement on their own.

Our coaches make sure clients fully understand, contribute to, and own their transformations. That's what makes the results stick. Read on to meet some of our best coaches and learn how they work.

Become an ICON Coach!

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Transformation Leaders

SPCTs & SAFe Fellows

The SAFe Practice Consultant Trainer (SPCT) certification recognizes individuals who demonstrate superior knowledge, competency, and in-depth field experience in adopting Agile across an enterprise with SAFe.

SPCTs are often the leading change agents in an organization's Lean-Agile transformation. They are the only ones authorized to train aspiring SAFe Practice Consultants (SPCs). There are fewer than 75 SPCTs worldwide.

"If you're hiring someone who has [an] SPCT certification, you can be confident that they do have experience in these areas, as well as experience with SAFe implementation at multiple organizations."

Gartner

Two of our SPCTs are also SAFe Fellows, an even rarer recognition of mastery within the SAFe Community.

SAFe Fellow
SPCT Candidate
Kathy Marshak

Kathy Marshak

SAFe Fellow, SPCT, IC Agile certified EBA Trainer

Kathy Marshak is a Scaled Agile Framework (SAFe) Fellow and Agile Transformation Coach and instructor with ICON. For more than 20 years, she...

Charlene M. Cuenca

Charlene M. Cuenca

SAFe Fellow, SPCT, SAFe Contributor

With over 31 years of professional experience, Charlene has been a leader in transforming organizations and teams into Agile and Scaled Agil...

Matt Aaron

Matt Aaron

SPCT

Matt has been helping people build better business solutions for over twenty years. He has consulted or worked full-time for travel, retail,...

Duane Bushman

Duane Bushman

SPCT

Duane Bushman is a Consultant, Trainer, and Agile Transformation Coach with a genuine passion for helping organizations to understand and re...

Doug Less

Doug Less

SPCT Candidate

Doug is an energetic and relentless Agile Transformation Coach passionate about helping organizations navigate their journey to agility. He...

John Miller

John Miller

John is a Transformation Coach, Trainer, RTE, POPM, SSM, and Scaled Agile Framework (SAFe®) SPCT5 with 20 years of experience in the Lean/Ag...

Clive Hays

Clive Hays

Clive is an SPC with 25+ years of Product Management & Product Marketing Management experience and over 10 years of Lean-Agile consulting, c...

Delivery Experts

Our SPC Coaches

Our SAFe Practice Consultants (SPCs) work hands-on with teams, leaders, and Agile Release Trains to accelerate value delivery and ensure lasting adoption.

Bryan Agosto
Bryan Agosto
Bryan Aho
Bryan Aho
Markanthony Akem
Markanthony Akem
Ed Barber
Ed Barber
Ken Bergeron
Ken Bergeron
Niraj Bhalla
Niraj Bhalla
Tom Boulet
Tom Boulet
Jim Camden
Jim Camden
Tom Chalk
Tom Chalk
Kelland Drumgoogle
Kelland Drumgoogle
James Gaines
James Gaines
Scott Green
Scott Green
Chris Graff
Chris Graff
David Harmony
David Harmony
Bill Hastings
Bill Hastings
Dan James
Dan James
Jeff Johnson
Jeff Johnson
Terry Keay
Terry Keay
Sterling Kroll
Sterling Kroll
Jane Ladipo
Jane Ladipo
Emily Lint
Emily Lint
Enric Lizondo
Enric Lizondo
Mitch Malloy
Mitch Malloy
Cathy McGraw
Cathy McGraw
Charlie Neighbors
Charlie Neighbors
Kenny Nweke
Kenny Nweke
Gary Parrish
Gary Parrish
Dennis Petrillo
Dennis Petrillo
Travis Reed
Travis Reed
Allen Rutzen
Allen Rutzen
Darshan Sampat
Darshan Sampat
Karen Siers
Karen Siers
Yasmeen Syed
Yasmeen Syed
John H. Thompson
John H. Thompson
Erwin Tubillara
Erwin Tubillara
Tim Walker
Tim Walker
Jessica Valdes
Jessica Valdes
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